Course Name: Digital Marketing
Duration: 4 Months (can vary depending on the program)
Level: Beginner to Advance
Delivery Format: Online or in-person classes
Course Objective: Learn the essentials of digital marketing to boost your online presence. Develop practical skills in creating effective strategies for social media, search engines, and more. Gain hands-on experience and insights for real-world applications.
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Module 1: Introduction to Digital Marketing
- What is Marketing?
- Introduction to Digital Marketing
- Importance and Scope of Digital Marketing
- Evolution of Digital Marketing
Module 2: Website Basics and SEO
- Understanding Websites and the Internet
- HTML Basics
- Website Planning (Statics, Dynamics, E-commerce)
- Introduction to CMS and WordPress
- Domain Booking, Server, and Hosting
- On-Page Optimization
- Off-Page Optimization
- SEO Tools and Analytics
Module 3: PPC Advertising
- Introduction to Google AdWords
- Google AdWords Account Setup
- Campaigns, Ad Groups, Ads, Keywords
- AdRank and Quality Score
- Ad Extensions and Bid Strategies
- Display Advertising
- Introduction to Microsoft AdCenter
- Remarketing and Conversion Tracking
Module 4: Social Media Marketing
- Overview of Social Media Marketing
- LinkedIn Marketing (Profiles, Groups, Advertising)
- Facebook Marketing (Page creation, Advertising)
- Twitter Marketing
- Instagram Marketing
- Social Media Tools and Analytics
Module 5: Google Analytics
- Introduction to Google Analytics
- Setting up Google Analytics Account
- Understanding Reports and Metrics
- Goal Setting and Conversion Tracking
- Integrating AdWords with Analytics
- Custom Reports and Analytics Certification
Module 6: Mobile Marketing and Email Marketing
- Mobile Marketing Fundamentals
- Email Marketing Basics
- Building Email Lists
- Email Campaigns and Tools
- SMS Marketing
- WhatsApp Marketing
Module 7: E-commerce Marketing and Online Reputation Management
- Understanding E-commerce
- E-commerce SEO
- Developing an E-commerce Marketing Strategy
- Introduction to Online Reputation Management (ORM)
- Tools for ORM and App Store Optimization (ASO)
Module 8: Video Marketing and Additional Topics
- Introduction to Video Marketing
- Creating Video Campaigns
- YouTube Marketing and Monetization
- Additional Topics (Affiliates, Adsense, Blogging)
Module 9: Final Projects and Review
- Hands-on Projects (SEO, PPC, Social Media)
- Student Presentations
- Q&A and Review Sessions